Ross Papa – Digital Product Designer
Experience
Asana
Product Designer, Pay Platform
2023-Present
Building experiences across payments, pricing & packaging, new revenue and retention. My focus is improving the craft of payment, incentive and billing products and features. I participate in user research initiatives so that I can embody the customer's voice as I collaborate with Engineering, Product, Experience Research, Data Science, and business partners to build compelling payment experiences.
In addition to the core competencies of a hands-on designer (research, rapid prototyping, test/validation, developer hand-off and support), I’ve contributed in changing vague project guidelines into timelines and measures of success, generated designs for Proof of Concept opportunities that informed development investment, and provided primary mentorship support for intern designers.
VISIER ANALYTICS
Senior User Experience Designer
2021-2023
SAJE NATURAL WELLNESS
Lead Digital Product Designer
2016 - 2021
As the UX design lead, I spearhead the continuous development of our eCommerce site alongside the eCommerce Product Manager and Analytics Manager. These improvements contributed to a 260% growth in revenue and a 54% increase in conversion rate since 2016.
I also act as a voice of customer in cross-departmental initiatives such as the development of campaign content, store design, and product innovation and development.
BRAINSTATION
Lead Educator – UX
2017-2019
I delivered lecture components of the course, facilitated hands-on activities, and supported out-of-class discussions and critique of a 10-week long student project.
ARITZIA
Digital Experience Designer
2014 - 2016
I worked alongside the Director of Digital Experiences to continuously improve the eCommerce experience at Aritzia. I developed an user interview format and package that helped bring user insights into the design process. I worked alongside the Digital Art Director to design campaign landing pages, such as the Holiday lookbook, then brought them to life on the website.
SAP
Interaction Designer
2013 - 2014
I worked with teams from around the world, like Paris and Bangalore, to develop and improve the data visualization product known as SAP Lumira Discovery (formerly known as SAP Lumira). Specifically, I worked on improving the functionality around developing data visualizations (e.g. charts) which required an understanding of both user experience design and data visualization practices. I also was part of a 12 person team that conducted usability testing at annual North American SAP conferences.
Education
SIMON FRASER UNIVERSITY – SCHOOL OF INTERACTIVE ARTS AND TECHNOLOGY
Interaction Design - 2005 - 2011 (Incomplete)
SIMON FRASER UNIVERSITY – ITALIADESIGN FIELD SCHOOL
2009
Proficiencies
SKILLS
Interaction Design
User Research: Usability Testing, Interviews, Workshops
Visual Design
HTML, CSS, and Javascript
TOOLS
Figma
Notion
Lookback.io
Google Analytics
Usertesting.com
Dovetail
Sketch
Invision
After Effects
Photoshop
Illustrator