Windows of Opportunity Vancouver had just recently updated their brand identity and were in need of an updated website. There was an incredible amount of information to begin with so a concise content strategy was also needed.
The first step in developing a new website for Windows of Opportunity Vancouver were distilling the contextual research for the brand identity design into usable insights in the content strategy and informational structure of the website. The content strategy and site-map development was a collaborative process with us working alongside the communication sub-committee of Windows of Opportunity.
We had identified that the two main audiences that would be using the website were service providers and families, so the information was broken down into those two categories, then further organized into relevant topics.
Content Strategy and Web Developer.